Control the Future: Why Strategic Optionality Is the Defining Discipline for Firm Leaders
For accounting firm partners, the pressure to decide what comes next has intensified as private equity activity accelerates, AI reshapes how services are delivered, and talent expectations evolve. Gov...
Recent Podcasts
Tune into in-depth discussions with executives who are navigating change – and shaping what comes next across the profession.
Building a People-First Approach to AI Adoption at Pinion
In a recent episode of Making Waves, David Toth sits down with Christina Ricke, Principal and ...
More Articles
Read insights on market trends, strategic moves, and tech solutions from top executives featured in this issue.
Delivering Technology in the Age of AI: A Strategic Guide for Accounting Firm C-Suite Leaders
AI is no longer a line item. It is a board-level agenda item. For years, a firm’s technology strategy was predictable. It was shaped by firm size, service mix, and leadership ...
Digital Deep Dive 2026: Growth by Design, Not by Reaction
The accounting profession isn’t evolving gradually ... it’s quickly shifting in real time. At this year’s Digital Deep Dive Summit, hosted in partnership with the Association for ...
From Boardroom to Boot Camp: Why Physical Well-Being Is a Leadership Imperative
You may have heard the phrase “time equals money.” But have you considered that health equals wealth? As you read this, pause for a moment – drop your shoulders, unclench your ...
The Goal Isn’t Growth for Growth’s Sake, It’s Moving Ahead with Intention
If there’s one word reverberating through partner meetings and leadership retreats right now, it’s growth. Five years ago, many firms didn’t even need to talk about it. Work was ...
Five M&A Trends and How to Think About Them In 2026
Consolidation and private equity infusions in the accounting profession continue to generate headlines, but much of the conversation misses what’s changing beneath the surface. ...
Featured Op-Eds
Insights from Winding River Consulting's leadership on the evolving landscape of accounting firms and financial strategy.
Stop Managing Everyone the Same Way: Why Individualized Leadership Is the Future of CPA Firms
Accounting firm leaders talk a lot about the talent pipeline – how to recruit, nurture, and retain future leaders – yet many firms still rely on a one-size-fits-all approach to ...
Even More
This issue, discover insights on cutting-edge technologies, leadership approaches, and market predictions from top industry leaders.
Control the Future: Why Strategic Optionality Is the Defining Discipline for Firm Leaders
For accounting firm partners, the pressure to decide what comes next has intensified as private equity activity accelerates, AI reshapes how services are delivered, and talent ...
AI Optimism, M&A Complexity: What Accounting Firm Leaders Are Saying Now
A joint survey by William Blair and Winding River Consulting highlights how executives view technology, consolidation, and growth opportunities across the profession. A new ...
theCurrent Editor in Chief
Christina Camara
Chris Camara is the principal of Camara Communications, where she partners with accounting firms, consultants, and industry publications to craft stories that educate, engage, and inspire action. With nearly two decades of experience following the evolution of the accounting profession, she brings a deep understanding of the challenges and priorities facing firm leaders, clients, and C-suite executives. Before launching Camara Communications, Chris served as managing editor of INSIDE Public Accounting, shaping editorial strategy and reporting on topics ranging from mergers and acquisitions to technology, leadership, and the future of talent. Through her long involvement with the Association for Accounting Marketing, she has hosted the Amplify podcast, moderated expert panels, and produced dozens of webinars on growth and marketing trends – programs that continue to elevate and energize the accounting marketing community. A journalist at heart, Chris is known for her strategic thinking, clear voice, and knack for translating complex ideas into stories that connect. She collaborates with clients to bring clarity to their message, showcase thought leadership, and engage the audiences that matter most.