Control the Future: Why Strategic Optionality Is the Defining Discipline for Firm Leaders
For accounting firm partners, the pressure to decide what comes next has intensified as private equity activity accelerates, AI reshapes how services are delivered, and talent expectations evolve. Gov...
Recent Podcasts
Tune into in-depth discussions with executives who are navigating change – and shaping what comes next across the profession.
Building a People-First Approach to AI Adoption at Pinion
In a recent episode of Making Waves, David Toth sits down with Christina Ricke, Principal and ...
More Articles
Read insights on market trends, strategic moves, and tech solutions from top executives featured in this issue.
The Defining Issues for Firms in 2026: From Conversation to Commitment
In dozens of conversations with firm leaders throughout 2025, it’s clear that numerous issues are intersecting – private equity, pricing, AI, leadership development, and long-term ...
Five M&A Trends and How to Think About Them In 2026
Consolidation and private equity infusions in the accounting profession continue to generate headlines, but much of the conversation misses what’s changing beneath the surface. ...
Featured Op-Eds
Insights from Winding River Consulting's leadership on the evolving landscape of accounting firms and financial strategy.
Stop Managing Everyone the Same Way: Why Individualized Leadership Is the Future of CPA Firms
Accounting firm leaders talk a lot about the talent pipeline – how to recruit, nurture, and retain future leaders – yet many firms still rely on a one-size-fits-all approach to ...
Even More
This issue, discover insights on cutting-edge technologies, leadership approaches, and market predictions from top industry leaders.
Growth by Design. Not by Reaction: Digital Deep Dive Recap
In a world that won't slow down, growth must be intentional. Digital Deep Dive is more than a digital marketing conference. The Summit attracts a curated group of 50 business ...
Talent Maturity Executive Diagnostic
This diagnostic helps firm leadership quickly assess where the firm truly sits in talent maturity and what must evolve to preserve independence, and scale advisory growth. Talent ...
theCurrent Editor in Chief
Christina Camara
Chris Camara is the principal of Camara Communications, where she partners with accounting firms, consultants, and industry publications to craft stories that educate, engage, and inspire action. With nearly two decades of experience following the evolution of the accounting profession, she brings a deep understanding of the challenges and priorities facing firm leaders, clients, and C-suite executives. Before launching Camara Communications, Chris served as managing editor of INSIDE Public Accounting, shaping editorial strategy and reporting on topics ranging from mergers and acquisitions to technology, leadership, and the future of talent. Through her long involvement with the Association for Accounting Marketing, she has hosted the Amplify podcast, moderated expert panels, and produced dozens of webinars on growth and marketing trends – programs that continue to elevate and energize the accounting marketing community. A journalist at heart, Chris is known for her strategic thinking, clear voice, and knack for translating complex ideas into stories that connect. She collaborates with clients to bring clarity to their message, showcase thought leadership, and engage the audiences that matter most.